Lamar Jackson market had been completely stagnant from the start of the season up until the first week in January. This is all despite being the best team in the NFL record wise and in the MVP hunt alongside Purdy.
9/3/23 - 1/1/24 Lamar saw a negative market gain despite his steady and consistent play all year long. Now that he is consensus MVP, people all of a sudden are eager to buy his cards.
Lamar Jackson over the last month but specifically in the last few weeks has seen major market gain. Base cards included are seeing major increases, reminiscent to the 2020-21 market base boom. It shows how reactive the market is and how people want who is deemed the best.