Giannis has arguably had the best season of his career through the 2024-25 NBA season yet his card market is in a perpetual free fall.

The Bucks star forward is 1 win away from being an NBA Cup Champion and through 23 games he has yet to log under 50% FG. His statistics are fairly absurd once you pair in his efficiency and supreme level of defense.

Over the last 3 months his market has gone down at a steady pace to the tune of -12%. It begs the question of what more can Giannis do? He is a league mvp twice over, NBA champion, and finals mvp. Yet his market is and continues to be in a perpetual free-fall. In the last 2 years it's down 70%. It's possible that a change of scenery is needed for card collectors to become interested in Giannis once more.