New King of New York
Mark Cuban said his biggest mistake as the owner of the Dallas Mavericks was getting rid of Steve Nash in 2004. Cuban later revealed; “That’s my biggest mistake ever. Nash hated me for a long time.” Cuban thought that Nash could no longer play at a high level, which ultimate led to...

Steve Nash winning two MVP's in the following 3 years after departing from Dallas. The Mavericks were still successful solely thanks to Dirk being one of the greatest players of all time. However from 2005-the rest of Dirk's prime, Dallas failed to ever give Dirk a second all star let alone star. The possibilities of Nash and Dirk through the 2000's leaves one to wonder if a dynasty could've sprouted.
Now you are asking why is this relevant?
Well because history seems to be repeating itself, Cuban declined to offer Jalen Brunson four-years, $55.5 million because he didn't think he was worth it.

Brunson was the 33rd overall pick of the second round in the 2018 NBA Draft after a 2x NCAA Championship career at Villanova. Every year his numbers improved and with Luka out the first round of the 2022 playoffs, it was clear Brunson could be a star level player. He averaged 28 points in the first round vs the 50 win Jazz and ultimately ended the Jazz Gobert/Mitchell era.
Now with the Knicks, Brunson is appearing in his first all star game leading the Knicks as the 4th seed without Randle and OG. Brunson has found his way into MVP discussion being top 10 in MVP odds.

As a result of his performances, Brunson's market is up 80% in the last 6 months. 154% in the last 3 months alone, a perfect storm is Brunson. A local player playing for a major market in a basketball city playing like an MVP. As a result his market is booming.